"Redagraph has many years of experience within the printing industry in both offset and digital printing," says Derren Pickford, Edale's sales and marketing director. "The addition of a highly automated flexo solutions fits with their philosophy of extending their product range while also maintaining the highest levels of service. The organization also has the right mix of experience and drive, which will help us move forward in this region. From the start, it has been clear Redagraph has a great understanding of the prospective customer base and is well respected within the territory."
Edale has already secured its first sale of an FL5 + FDC from one of the biggest printers in the area.
With 40 years of experience in the graphic arts industry, Redagraph, headed up by Reda Moukite, provides customized solutions tailored to the needs of the customers. This apointment marks a significant phase in Edale's plans to grow the business internationally and provide print and packaging solutions to customers all around the world.
"We are delighted to partner with Edale, one of the most technological companies in the flexographic printing industry, with a long experience servicing converters and printers worldwide," says Moukite. "Putting our forces together will enable us to accompany the fast-growing market in labels, flexible packaging and folding carton over North African countries and beyond. With provoding state of the art technology and professionals services, we believe we can help our customers print in very high quality at the most competitive cost."