The new company, Tower Products Europe BV will be based in the Netherlands. “This is a logical expansion of our global business model,” explains Rick Principato, president and owner of Tower Products. “Tower Products Europe gives us the opportunity to create value for printers with our unique line of Millennium brand founts and Wifac, as our partner, gives us the muscle to deliver this technology to the market.”
Marcel Otto, CEO/Owner of Wifac, says that the goal of the Joint Venture is to bring two great companies together as a manufacturing entity to produce and deliver premium pressroom product technology to customers throughout the EMEA region. He adds, “We have already seen how well these products work, especially the fount technology and have converted many printers with outstanding results.”
“Tower Products Europe is a unique entity that will enable us to grow pressroom chemical business with technology products that actually enhance the printers ability to produce a better quality end product, be it on paper, plastic or packaging board,” comments Ivan Kraaijenvanger, who has been appointed as Managing Director of the new company.
Tower Products Europe BV will produce both offset and flexographic products for the EMEA market in the Netherlands enabling customers easy access to these pressroom technology products.