“The many clients and partners who rely on our products every day have come to know ID Label as an innovative and trusted provider of smart bar coding solutions that help them move their businesses forward,” says Neal Lulofs, ID Label’s chief marketing officer. “We think our refreshed brand and new website truly embody what our brand represents today and positions us for continued success in the years ahead.”
The new logo mark is a nod to a colorful two-dimensional bar code image. Upon closer inspection, it’s apparent that the mark is composed of ID Label’s initials. The composition of each “I-D-L” represents the company’s interconnected link to its employees, customers and channel partners, and its passionate commitment to product innovation and excellence. ID Label’s new logo and website were designed by Celtic Chicago.
“As we approach our 25th anniversary next year, we’re incredibly proud that thousands of successful organizations—including some of the world’s best-known brands—rely on ID Label products every day,” Lulofs says. “That’s why we say: when we do the bar codes, you can do more.”