Soto is joining the Apex North America team from Flexi-Vel, who has been the Apex representative in that region for several years. Apex has extended thanks to Flexi-Vel for their support and working with Apex in the Mexican market.
Over the last two years, Apex has grown its market share within the Mexican territory. Having a direct person in that region now will allow more support and growth in anilox technologies.
Soto has over four years of experience in the industry and has worked in all segments of flexo print sectors. He will provide customers and prospects with a more hands-on approach, supporting their anilox needs as well as press side support.
Soto will also be working with Eleazar Meza, territory sales manager for the West coast, who will continue to support him in the corrugated market.
Dave McBeth, vice president of sales for North America, says Soto is key to growth in the Mexican market, "Having worked with Gustavo for several years, he has impressed the Apex team with his work ethic and his knowledge of the industry and, more importantly, how Gustavo supports his customers. Having Gustavo now a part of the direct Apex team is a great addition and will allow Apex to further support and grow our customers in a very important market."