During the latest steering committee meeting in December 2018, the touchpoint packaging members Agfa, Bobst, Danone, Esko, Heidelberg, HP, Kurz, Nestle, Siegwerk and EPDA (European Packaging Design Association) defined more than 20 projects that will cover key issues such as customization and personalization, digitalization, security and authentication.
In these projects, concepts and the latest know-how about packaging production, finishing techniques and substrates will be developed and presented – the highlight will be prototypes of new packaging solutions that meet the demands and requirements of future consumers and brand owners. The visitor experience will combine physical and non-physical packaging elements via augmented reality, virtual reality and digital workflows.
Over the 11 days of drupa 2020, visitors will be able to listen to keynotes, attend roundtables, engage with specialists and literally touch the newest and most innovative packaging solutions that enable brand owners, packaging designers and packaging converters to meet the requirements of the next decade.
The top-class circle of drupa touchpoint packaging initiators continues to grow and new advanced partners for the drupa touchpoint packaging initiative are BST Eltromat, CloudLab, Dalim, EFI, Kodak, Koenig & Bauer, Konica Minolta, Saueressig, Werk II and Merck.
In addition, drupa has formalized an agreement with NABA, International Academy of Art, Design and Fashion. A handpicked group of their talented international students will add their insights and creativity to the steering committee member-driven projects and present their own ideas and design concepts for tomorrow’s packaging. Patrizia Moschella, course leader of Graphic Design and Art Direction BA at NABA, comments, “It is certainly a great opportunity for the students to both network within the industry, as well as to bring in their own fresh, engaging and research-based ideas for new packaging solutions.”