Entries will be accepted from printers/converters and brand owners/end users that demonstrate quality and originality in the design, production, and end use of all types of sleeve label. Judged by an international panel of industry experts, the AWA International Sleeve Label Awards feature four main categories – heat shrink TD sleeve labels; roll-fed MD shrink sleeves; stretch sleeves; and a special category recognizing a notable environmental/sustainability contribution.
At their discretion, the judges may also award a "Best in Show" trophy.
Competition sponsors AWA Alexander Watson Associates, specialist market researchers and consultants to the broad packaging and converting industries, have focused strongly on sleeve label market developments, and host the annual sleeve labeling conference, which alternates between Europe and the USA. Now in its 14th year, the AWA International Sleeve Label Conference & Exhibition 2020 will be held in Cincinnati, OH, 29 April-1 May 2020, during which winners in the AWA International Sleeve Label Awards will be presented with their trophies at a special ceremony on the evening of 30th April.