Haney provides CPGs a one-stop-shop for the informed prototyping, printing, and co- packing of consumer usable samples for FDA regulated products. As Scott Whitehouse, VP of client services for Haney Digital, explains, developing a commercial printing capability is a logical extension of its Packaging Microfactory concept. “Adding Haney Digital to an already stellar suite of services that Haney has offered to CPG and agency partners for decades will truly round out Haney’s portfolio and enable our clients to have access to the ultimate packaging toolbox.”
Haney Digital’s offerings include printed and/or laminated roll stock for VFFS and HFFS machine applications, printed and laminated pre-made stand-up pouches with fitment options, and lamination for printed and/or unprinted flexible packaging applications.
As an early adopter of digital printing technology, Haney boasts a wide array of commercial production capabilities, including the HP Indigo 20000 digital press. The 20000, outfitted with HP’s SmartStream Mosaic and variable data technology, provides a range of new possibilities with mass-customization and personalization.
Furthermore, CPGs working with Haney Digital will have access to the VIA Alliance packaging materials and technologies library. This resource of more than 50 raw materials suppliers of the packaging industry enables brands to infuse new and sustainable technologies into their brand packaging initiatives.
“We continue to build on our strong CPG heritage to grow our brand package innovation to commercialization offering,” explains Dan Haney, co-founder and president of Haney. “This new commercial capability adds to our packaging powerhouse by enabling our clients to fully leverage the power of their brand packaging for retail, and direct to consumer channels while providing blazing speed to market, agility, and sustainability, with one-stop-shop convenience.”