“Converters will find a number of materials designed to help them reduce, reuse and recycle for more sustainable label and packaging solutions. They’ll also see how we’re reducing our own environmental footprint and helping our industry do the same,” says Burak Sahbaz, senior marketing director, Films and Paper for Label and Packaging Materials Europe.
A number of new-to-market product lines were featured in the Sustainable World exhibit, including:
- Recycled Content Liners - Avery Dennison’s rPET and rBG liners cost the same as conventional liners and deliver the same ease of conversion and smooth dispensing, but are made with recycled material, 30% and 15% post-consumer waste, respectively.
- Recycled Content Facestock - Designed for a more natural look, Avery Dennison rPE is made with 30% recycled PE resin. It naturally offers a slightly varied look from batch to batch, signaling authenticity, simplicity, and a commitment to the earth.
- Avery Dennison CleanFlake Adhesive Technology - Enables ink, label and adhesive to fully separate from PET during the recycling process, without sacrificing adhesion or aesthetics of the package during its use. The newest addition to the product line CleanFlake Flex – which was launched at Labelexpo – is specially designed for use with freshly blown PET bottles, helping ensure the containers are easier to recycle.
- Wine Crush Range - For wine and spirits brands aiming to boost shelf appeal while signaling environmental integrity, Avery Dennison introduced a new line of paper facestocks made of recycled paper and organic waste. To support a transition to a circular economy, converters can choose from facestock made with 15% grape, citrus, or barley waste, along with 40% FSC-certified recycled paper.
- Sustainable Wine Range - A new range of paper facestocks for wine, with 30% to 100% recycled content, enhanced finishes ready to inspire creativity, and low minimum orders to enable small production runs.
Avery Dennison experts have been available to engage with visitors about sustainability challenges and related solutions that are designed to help them meet consumer demand, stay ahead of regulations, and improve the environment. “Guests have had the chance to collaborate directly with the innovators developing the material solutions that are solving today’s big challenges and creating opportunities for the future,” adds Sahbaz.