Fragrance-free with virtually no odor, PUREmatte offers excellent flexibility for shrink sleeves and prime labels while being benzo-free and featuring superior abrasion resistance. These properties make PUREmatte especially appealing to brand owners in the beverage, pharmaceutical, health & beauty, and other end-use segments with stringent demands for low-odor packaging, in addition to high-end shelf appeal. PUREmatte is also an eco-friendly product manufactured with lower migration materials. It is Nestlé- compliant and also complies with California Proposition 65.
Andrew Wasserman, managing partner at Cyngient, says, “This is truly a game-changing technology for the shrink sleeve, beverage, pharmaceutical, and health & beauty markets, to name just a few. PUREmatte is truly revolutionary – there’s virtually no odor whatsoever. This means brand owners in the craft beer market, for example, can capitalize on the branding benefits provided by shrink sleeve’s 360-degree real estate without odor interfering with product smell and taste. Early converter adopters of PUREmatte are totally shocked, and their customers couldn’t be happier. It’s very exciting.”
While PUREmatte’s virtually odor-free properties make it a groundbreaking UV-LED flexo coating, Wasserman says, it also provides the shelf appeal brand owners desire. “Anyone marketing products in the luxury segment will appreciate PUREmatte’s organic, silky feel and high contrast look,” Wasserman explains. “It can even have a 3D effect – labels and packaging manufactured with PUREmatte really stand out – this is no ordinary coating.”
In addition to shrink sleeves and pressure sensitive labels, PUREmatte is also an ideal fit for printers and converters of PET, OPP/BOPP films, paper, tag stock, pouches, carton board and cosmetic web films. Scuff-resistant PUREmatte also helps minimize cracking, making it a worry-free product during transport and logistics processes.
Wasserman adds, “Our goal at Cyngient is to raise the bar and elevate innovation, and PUREmatte does just that. We want to partner with small and medium-sized printers so they can offer their customers premium, high performance products that will have them competing with the biggest players. PUREmatte is both user- and application-friendly and is very competitively-priced.”
Cyngient has recently doubled its capacity at its Fairfield, NJ headquarters and offers next-day service and budget-friendly batch sizes. The company is offering PUREmatte samples and is encouraging trials at no charge.