04.02.15
Ravenwood Packaging, the UK-based labeling and sleeving specialist, recently hosted a conference for 40 experts from around the world – including Australia, Europe and the US – who are promoting the use of linerless adhesive-backed labeling systems. The stripped-down, highy-flexible labels produce less waste than conventional pressure sensitive labels in that they have no liner or backing paper. Having no liner keeps this technology at the top of environmentally sustainable packaging options.
The findings from the conference confirm that minimalist labeling is becoming increasingly popular within the global food packaging sector, particularly for chilled foods, and that other industries are looking to adapt the technology to become more process and waste efficient.
The conference took place March 25-26 at The Abbeygate Picturehouse in Bury St Edmunds, in Suffolk, UK, an authentically-preserved cinema venue which first opened in the 1920s. The event started with a pre-conference dinner at Krazy Horse, a motorcycle and classic car venue, and was continued the following day at the exhibition Pro2Pac 2015 at Excel in London which showcased the company’s linerless labeling techniques.
Ravenwood maintains that labels and sleeves are continuing to win ground over other more-elaborate packaging formats and linerless labels are surging forward as a result of their green credentials. Savings can be made in the production process as the linerless labels allow for more than a 50% reduction in the need for label changeover, and the costs associated with transporting the labels are lower as they are lighter and less bulky. Recent linerless labeling introductions have included "slidable," "skin-pack" and "super-protruding" labels for bulky products such as whole joints of meat.
Paul Beamish, Ravenwood’s managing director, commented: "Backingless or skinny labels are winning new followers across the globe as companies worldwide accept the idea that less is more. "We are looking at new ideas and concepts for the future. What started as a simple concept is now a major force in packaging and we are looking at ways of adapting the technology to answer other packaging challenges.
"The fact that over 40 world delegates are here with us talking these issues through in the UK is a sign of how pivotal we are in this field. We are leading this changing technology with the help of other experts from around the world. Manufacturers and retailers are now doing everything they can to take practical steps towards sustainability and this is what is feeding this growth in linerless labeling," Beamish said.
Ravenwood Packaging provides an all-inclusive, linerless labeling service through a network of partners and worldwide agents. It supplies a range of specialty labels and packaging machines including those being picked up by a growing number of manufacturers in Europe and the US, as well as in Latin America where new legislation is driving the move towards backingless labels, said Beamish.
The findings from the conference confirm that minimalist labeling is becoming increasingly popular within the global food packaging sector, particularly for chilled foods, and that other industries are looking to adapt the technology to become more process and waste efficient.
The conference took place March 25-26 at The Abbeygate Picturehouse in Bury St Edmunds, in Suffolk, UK, an authentically-preserved cinema venue which first opened in the 1920s. The event started with a pre-conference dinner at Krazy Horse, a motorcycle and classic car venue, and was continued the following day at the exhibition Pro2Pac 2015 at Excel in London which showcased the company’s linerless labeling techniques.
Ravenwood maintains that labels and sleeves are continuing to win ground over other more-elaborate packaging formats and linerless labels are surging forward as a result of their green credentials. Savings can be made in the production process as the linerless labels allow for more than a 50% reduction in the need for label changeover, and the costs associated with transporting the labels are lower as they are lighter and less bulky. Recent linerless labeling introductions have included "slidable," "skin-pack" and "super-protruding" labels for bulky products such as whole joints of meat.
Paul Beamish, Ravenwood’s managing director, commented: "Backingless or skinny labels are winning new followers across the globe as companies worldwide accept the idea that less is more. "We are looking at new ideas and concepts for the future. What started as a simple concept is now a major force in packaging and we are looking at ways of adapting the technology to answer other packaging challenges.
"The fact that over 40 world delegates are here with us talking these issues through in the UK is a sign of how pivotal we are in this field. We are leading this changing technology with the help of other experts from around the world. Manufacturers and retailers are now doing everything they can to take practical steps towards sustainability and this is what is feeding this growth in linerless labeling," Beamish said.
Ravenwood Packaging provides an all-inclusive, linerless labeling service through a network of partners and worldwide agents. It supplies a range of specialty labels and packaging machines including those being picked up by a growing number of manufacturers in Europe and the US, as well as in Latin America where new legislation is driving the move towards backingless labels, said Beamish.