10.14.16
The printing industry is clearly evolving, and it is interesting to hear the perspective of people who have long been involved in the field. L&NW recently spoke with Francois Martin, worldwide marketing head, HP Graphics Solutions Business, HP Inc., about the gains being made by HP the field of digital printing and packaging. He also discusses the importance of ink in the printing process, adding that ink is not a commodity.
L&NW: What are the segments - labels, packaging, etc - that HP is having the most success in?
Francois Martin: Packaging is comprised of four main segments: labels, flexible packaging, folding carton and corrugated.
HP digital printing technologies enable us to address all four segments successfully. We initially engaged the label market using HP Indigo technology. Over the last 10 years, the label market has adopted digital printing, and now HP Indigo is the standard and preferred technology, delivering outstanding print quality on a wide range of substrates – even for long runs, as demonstrated with the HP Indigo 8000 Digital Press.
For fl
L&NW: What are the segments - labels, packaging, etc - that HP is having the most success in?
Francois Martin: Packaging is comprised of four main segments: labels, flexible packaging, folding carton and corrugated.
HP digital printing technologies enable us to address all four segments successfully. We initially engaged the label market using HP Indigo technology. Over the last 10 years, the label market has adopted digital printing, and now HP Indigo is the standard and preferred technology, delivering outstanding print quality on a wide range of substrates – even for long runs, as demonstrated with the HP Indigo 8000 Digital Press.
For fl
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