• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Labels & Packaging
    • Markets
    • Technology
    • Equipment
    • Supplies
    • Buyers' Guide
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Exclusives
  • Labels & Packaging
  • Markets
  • Technology
  • Equipment
  • Supplies
  • Buyers' Guide
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    eNewsletter Archive
    Our Team
    Subscribe Now
    Advertise Now
    Top Features
    Rotary Diecutting

    Workforce Challenges

    Label Insights: Wilson innovates for evolving diecutting market

    Flexo Platemaking Update

    Penmar Industries
    Breaking News
    Converter News
    European Label News
    Industry News
    Industry People
    M&A News
    New Products
    Expert's Opinion
    Live From Shows
    Top News
    ACTEGA teams with Makro Labelling to advance Signite technology

    Constantia Flexibles and SB Packagings commence joint venture

    Inland donates new VersaStudio printer to local high school

    Redfern Labels installs new MPS EF 340 flexo press

    Loftware announces NiceLabel Cloud Designer
    Blog
    Video Bites
    Beauty & Personal Care Labels
    Beer Labels
    Beverage Labels
    Flexible Packaging
    Folding Carton
    Food Labels
    Glue-Applied
    In-Mold
    Industrial Labels
    Medical Labels
    Pharmaceutical Labels
    Pressure Sensitive
    Prime Labels
    Promotional Labels
    Security Labels
    Shrink
    Smart Labels
    Specialty Labels
    Spirits Labels
    Wine Labels

    A global first: Canada to require warning labels on individual cigarettes

    A dancing label

    Constantia Flexibles and SB Packagings commence joint venture

    Beontag launches global rebrand

    Lumene partners with UPM and SABIC for biobased packaging
    Africa
    Asia
    Australia
    China
    Europe
    India
    Latin America
    Middle East
    North America

    Mactac addresses recent growth

    Constantia Flexibles and SB Packagings commence joint venture

    Nazdar SourceOne names Matthew Dominguez insides sales rep, US

    Sandon Global joins FINAT

    EskoWorld promotes networking, inspiration in Orlando
    Flexography
    Digital Printing
    Prepress
    Finishing
    Sustainability

    ACTEGA teams with Makro Labelling to advance Signite technology

    Rotary Diecutting

    Label Insights: Wilson innovates for evolving diecutting market

    Flexo Platemaking Update

    Penmar Industries
    Digital Printers & Presses
    Flexo Presses
    Label Converting Equipment
    Label Finishing Equipment
    Prepress Equipment

    Penmar Industries

    Redfern Labels installs new MPS EF 340 flexo press

    Loftware announces NiceLabel Cloud Designer

    Asahi to show water-wash equipment at new Gallus Experience Center

    BlueStone Label adds two Mark Andy Performance Series presses
    Dies And Tooling
    Flexo Supplies
    Ink & Coatings
    Prepress Supplies
    Pressrooom Supplies
    Substrates

    ACTEGA teams with Makro Labelling to advance Signite technology

    Rotary Diecutting

    Label Insights: Wilson innovates for evolving diecutting market

    Flexo Platemaking Update

    Nazdar SourceOne names Matthew Dominguez insides sales rep, US
    All Companies
    Categories
    Company Profiles
    Label Converters
    Trade Associations
    Add New Company
    International Buyers Guide Companies
    Meech International

    Delta ModTech

    D.P.R. Labeling LLC

    K Laser Technology (USA) Co., Ltd.

    KTI
    Industry Events
    Webinars
    Live from Show Events
    • Magazine
      • Current & Past Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Company Profiles
      • Label Converters
      • Trade Associations
      • Add Your Company
    • Labels & Packaging
      • Beauty & Personal Care Labels
      • Beer Labels
      • Beverage Labels
      • Flexible Packaging
      • Folding Carton
      • Food Labels
      • Glue-Applied
      • In-Mold
      • Industrial Labels
      • Medical Labels
      • Pharmaceuticals Labels
      • Pressure Sensitive
      • Prime Labels
      • Promotional Labels
      • Security Labels
      • Shrink
      • Smart Labels
      • Speciality Labels
      • Spirits Labels
      • Wine Tables
    • Markets
      • Africa
      • Asia
      • Australia
      • China
      • Europe
      • India
      • Latin America
      • Middle East
      • North America
    • Equipment
      • Digital Printers & Presses
      • Flexo Presses
      • Label Converting Equipment
      • Label Fishing Equipment
    • Supplies
      • Dies And Tooling
      • Flexo Supplies
      • Ink & Coatings
      • Prepress Supplies
      • Substrates
      • Pressrooom Supplies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Events
      • Industry Events
      • Live from Show Events
      • Webinars
    • Jobs
    • Resources
      • Supplier Gallery
      • Literature Showcase
      • Homepage Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Avery Dennison drives development of durable labels

    Paul Purdef describes the evolving technologies designed to handle the most stringent labeling demands.

    Avery Dennison drives development of durable labels
    Greg Hrinya, Associate Editor03.19.19
    When it comes to labeling durable goods, the label is required to last the life of the product. And to make matters more challenging, these labels are often exposed to the harshest of environments. A durable label must withstand the heat of a car’s engine or the disparate elements seen with tools and lawnmowers.

    Meanwhile, these pressure sensitive materials must be cost effective, comply with a multitude of standards, and yield the least amount of waste as possible.

    Avery Dennison, a substrates and adhesives supplier based in Mentor, OH, USA, has utilized its resources to develop durable portfolios for a wide range of applications. From the automotive and outdoor industries to drum labeling, Avery Dennison has responded to industry demand.

    The company has the ability to offer products that have been UL certified and validated by mandates such as BS5609 chemical drum labeling, and most recently, ISO 17025.

    “We’re a full-service lab,” explains Paul Purdef, marketing director, Durables, Label and Graphic Materials North America, at Avery Dennison. “We have a Global UL Client Services Lab here in Mentor, where we do a lot of the testing for all of our regions. For our customers, it makes working with UL solutions a lot easier and faster to market.”

    According to Purdef, Avery Dennison has worked diligently to release a new tire portfolio, as well as products that can better handle the growth of digital printing. Specifically, the company is trying to ensure that its materials stand up for water-based inkjet printing.

    “We’re seeing a lot of technology shifts from traditional flexographic printing to more digital solutions, particularly for the drum labeling and chemical area,” he notes. “Water-based inkjet seems to be a technology that people are becoming more interested in. We also have been working hard at launching a new tire label portfolio. The technology in that sector is changing from hand applied to auto-applied processes.”

    Of course, every brand wants its labels to convey high quality and attractiveness, even for functional labels seen in the durables space. Not only must the label stand up to rain, snow, sunlight, and various other elements, it needs to catch a consumer’s eye, whether it be on a power tool or snow blower.

    “As you buy more durable goods products today–lawn equipment specifically–people want their equipment to look nicer and cleaner, making it look newer for a lot longer timeframe,” says Purdef.

    Avery Dennison has utilized its UL Client Services Lab to tackle some of the challenges associated with durable labels. Specifically, the labels are required to adhere to new materials.

    “One challenge is that more and more products have shifted from metals to plastics,” states Purdef. “A lot of these specifications are moving to plastics, and brands are still expecting the same performance that they had on painted metals or other things. So, there’s a bit of an education that this process is more difficult. That puts pressure on the pressure sensitive label to stick to those materials.

    “Most of the industry is actually light weighting and moving to plastic,” he adds.

    Behind the UL Lab is a dedicated group of employees in place to handle the needs of converters. “You have to have a team that actually has the testing capability, and we also have to have people who can recognize a specification, destruct it, and then create a test plan to evaluate the material for the need,” says Purdef. “We have also pre-screened the ink systems to allow for ease of selection. When a customer comes in and picks our substrate, the ink systems they’re going to use, and the overlaminate solution, they can then get a UL-recognized solution right out of the gate.”

    Depending on the specific application, Avery Dennison offers a host of facestocks, adhesives, tapes, and systems for asset tracking and authentication. For more information about individual needs, click here.
    Related Searches
    • people
    • water
    • digital
    • plastic
    Suggested For You
    Avery Dennison talks RFID in new iLab Avery Dennison talks RFID in new iLab
    Avery Dennison Avery Dennison's Intelligent Label Converter Academy
    Avery Dennison hosts Intelligent Label Converter Academy Avery Dennison hosts Intelligent Label Converter Academy
    Avery Dennison announces transition in Board leadership Avery Dennison announces transition in Board leadership
    Avery Dennison meets flexible packaging needs Avery Dennison meets flexible packaging needs
    Avery Dennison launches new wine label materials Avery Dennison launches new wine label materials
    Avery Dennison continues portfolio enhancement Avery Dennison continues portfolio enhancement
    Green beer Green beer
    Avery Dennison wins 2018 Sustainability Award Avery Dennison wins 2018 Sustainability Award
    Avery Dennison debuts new heat sealable closure technology Avery Dennison debuts new heat sealable closure technology
    Winners revealed at 15th Label Industry Global Awards Winners revealed at 15th Label Industry Global Awards
    'Pioneering Change' with Avery Dennison
    Avery Dennison looks to Avery Dennison looks to 'Change the Game' at Labelexpo Americas
    Avery Dennison teams with By-Health to keep liner waste out of landfills in China Avery Dennison teams with By-Health to keep liner waste out of landfills in China
    Avery Dennison Booth 119 Avery Dennison Booth 119

    Related Videos

    • North America | Smart Labels
      Avery Dennison talks RFID in new iLab

      Avery Dennison talks RFID in new iLab

      L&NW chats with Mariana Rodriguez about the new RFID capabilities located at Avery Dennison's facility in Mentor, OH, USA.

    • North America | Smart Labels
      Avery Dennison

      Avery Dennison's Intelligent Label Converter Academy

      The company welcomed more than 50 guests to Mentor, OH, USA from March 12-13.
      03.15.19

    • North America | Smart Labels
      Avery Dennison hosts Intelligent Label Converter Academy

      Avery Dennison hosts Intelligent Label Converter Academy

      The two-day event in Mentor, OH featured presentations, panel discussions and the company’s new iLab.
      Greg Hrinya, Associate Editor 03.15.19


    • North America | Substrates

      Avery Dennison announces transition in Board leadership

      President and CEO Mitch Butier has been elected to replace retiring chairman Dean Scarborough.
      03.07.19

    • Flexible Packaging | North America | Substrates
      Avery Dennison meets flexible packaging needs

      Avery Dennison meets flexible packaging needs

      The substrates and adhesives supplier produces a wide range of materials to assist this growing market.
      01.23.19

    Loading, Please Wait..

    Trending
    • Constantia Flexibles And SB Packagings Commence Joint Venture
    • Mactac Grows Business With Acquisition Of Label Supply
    • SATO America Acquires Stafford Press
    • Channeled Resources Installs New Coater In Marathon
    • Mactac Acquires Label Supply, Beontag Grows And More
    Breaking News
    • ACTEGA teams with Makro Labelling to advance Signite technology
    • Constantia Flexibles and SB Packagings commence joint venture
    • Inland donates new VersaStudio printer to local high school
    • Contiweb becomes Dscoop sponsor
    • Redfern Labels installs new MPS EF 340 flexo press
    View Breaking News >
    CURRENT ISSUE

    April 2023

    • Slitter-Rewinders
    • Ink Innovation
    • CELAB striving to curb industry’s recycling issue
    • Nutraceutical Labels
    • Narrow Web Profile: Apogee Industries
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing
    BGG Receives Patent for Saw Palmetto ID Method
    Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification
    Coatings World

    Latest Breaking News From Coatings World

    Boeing Starts Construction on New St. Louis Facility
    Brand Finance: Post-COVID Recovery Slows for Chemicals Industry Battling Energy Crisis
    BCF Calls for Greater Urgency on REACH Impasse
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CareDx, Miromatrix Collaborate on Bioengineered Organs Research
    Capitainer Releases to Market its Fully Automated Sample Handler
    Titan Medical Licenses Most IP to Intuitive; CEO Steps Down
    Contract Pharma

    Latest Breaking News From Contract Pharma

    AVROBIO Sells Cystinosis Gene Therapy for $87.5 Million
    Meiji Seika Pharma, Adcock Ingram Pharma Complete Construction of New Manufacturing Facility
    JSR Life Sciences Consolidates KBI Biopharma and Selexis SA
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Unilever Uses AI for Product Development
    Beautycounter Names New Interim CEO
    Shaz & Kiks Available at Sephora
    Happi

    Latest Breaking News From Happi

    Covergirl Introduces Clean Fresh Yummy Gloss Collection
    Shaz and Kiks Launches at Sephora
    Beautycounter Appoints Board Director Mindy Mackenzie Interim CEO
    Ink World

    Latest Breaking News From Ink World

    ACTEGA, Makro Labelling to Advance Signite Technology
    BCF Requests Greater Urgency on REACH Impasse
    Updated Method Published for Entire BASF Product Portfolio
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    ACTEGA teams with Makro Labelling to advance Signite technology
    Constantia Flexibles and SB Packagings commence joint venture
    Inland donates new VersaStudio printer to local high school
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Mann+Hummel Names President Air Filtration Americas
    KNH Launches Eco-Friendly Menstrual Pads
    Niine Introduces India's First PLA-Based Sanitary Pads
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Enrollment Completed in Anika Therapeutics' Hyalofast Study
    Exactech Releases Next-Gen GPS Shoulder
    Data Shows Favorable Survivorship of MISHA Knee System & Reduction of Arthroplasty Risk in Patients
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    onsemi Presents Path to Accelerate Revenue Growth
    STMicroelectronics Introduces Waterproof MEMS Pressure Sensor
    Graphene Flagship to Join Euro Nano Forum 2023

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login