Greg Hrinya, Associate Editor04.09.18
There is a burgeoning trend in packaging, one that is changing the landscape of the foods segment. Pouches are providing labels and packaging converters a new avenue for growth.
Pouches are growing at a greater rate compared to other forms of flexible packaging like bags, shrink sleeves and wraparound labels.
“According to leading consulting companies, stand-up pouches are growing rapidly in use each year,” says Roy Oomen, HP Indigo flexible packaging category manager, North America. “We have seen the most recent growth and innovation for closures, seals, as well as material advancements to achieve recycle-ready pouches.”
HP defines a pouch as a vessel for carrying goods or products. Stand-up pouches are typically the home for a wide range of food applications such as baby foods, nuts, cake mixes and protein powders, among others. Oomen adds that pouches for cannabis products have become increasingly popular and growing fast in North America due to recent changes in legislation.
“Speaking from our own experience, the largest demand by far is for food applications,” explains Sam Smith, ma
Pouches are growing at a greater rate compared to other forms of flexible packaging like bags, shrink sleeves and wraparound labels.
“According to leading consulting companies, stand-up pouches are growing rapidly in use each year,” says Roy Oomen, HP Indigo flexible packaging category manager, North America. “We have seen the most recent growth and innovation for closures, seals, as well as material advancements to achieve recycle-ready pouches.”
HP defines a pouch as a vessel for carrying goods or products. Stand-up pouches are typically the home for a wide range of food applications such as baby foods, nuts, cake mixes and protein powders, among others. Oomen adds that pouches for cannabis products have become increasingly popular and growing fast in North America due to recent changes in legislation.
“Speaking from our own experience, the largest demand by far is for food applications,” explains Sam Smith, ma
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