10.11.19
Emerald City Label, Inc.
www.emeraldcitylabel.com
In October 1992, Ted Shanley launched his high-end custom label manufacturing company in Seattle, WA, a town known as “The Emerald City” for its lush year-round greenery. And just as the local foliage needs to be maintained for full impact, Emerald City Label’s president has worked hard to strategically manage his company’s growth to remain fully responsive to his customers’ needs for everything from wine labels to window clings – and much more.
“I started at Deluxe check printers, then worked as the plant manager for a fairly large family-owned label shop, and I was ready for a fresh challenge out of the normal realm of labels,” Shanley recalls. “I sold my house and bought a couch, where I slept in my office for the first couple of years. I was a one-man show. I worked the phone by day and ran the press in the evening. I knew I might get outsmarted, but I wasn’t going to get outworked.”
Since then, the business has thrived – and Shanley eventually g
www.emeraldcitylabel.com
In October 1992, Ted Shanley launched his high-end custom label manufacturing company in Seattle, WA, a town known as “The Emerald City” for its lush year-round greenery. And just as the local foliage needs to be maintained for full impact, Emerald City Label’s president has worked hard to strategically manage his company’s growth to remain fully responsive to his customers’ needs for everything from wine labels to window clings – and much more.
“I started at Deluxe check printers, then worked as the plant manager for a fairly large family-owned label shop, and I was ready for a fresh challenge out of the normal realm of labels,” Shanley recalls. “I sold my house and bought a couch, where I slept in my office for the first couple of years. I was a one-man show. I worked the phone by day and ran the press in the evening. I knew I might get outsmarted, but I wasn’t going to get outworked.”
Since then, the business has thrived – and Shanley eventually g
Continue reading this story and get 24/7 access to Label and Narrow Web for FREE
FREE SUBSCRIPTION
