Mylanta liquid, reintroduced to the marketplace after a multi-year hiatus by Infirst Healthcare, required a new interpretation of its iconic bottle. Through its Studio One Eleven design subsidiary, Berlin Packaging solved the challenge posed by Infirst Healthcare with a package that has successfully re-established the popular antacid at retail.
"As one of the best-known names in liquid antacid, Mylanta needed a new package that would modernize the brand for new customers, yet still resonate with the millions of loyal users who once used the product," says Scott Jost, vice president of Innovation & Design at Studio One Eleven. "Our team was more than up for the challenge. We're excited that the judging panel for the PAC Global Leadership Awards agreed by giving our design this prestigious honor."
Berlin Packaging's solution for Mylanta incorporates several design features that pay homage to the original package while also improving the user experience. The sleek, tapered bottle, realized in an updated teal mint color, is made of soft, flexible HDPE. Indents on both sides provide solid gripping. New to the updated package is a clarified polypropylene dosage cup that snaps over the bottle cap; the cup is debossed with the Mylanta name to discourage unintended use, as well as quick return if misplaced.
Finalists in the PAC Global Leadership Awards were determined by an international panel of 38 judges drawn from such well-known companies as Nestle, PepsiCo, Pfizer, General Mills, Unilever, and Wrigley, as well as leading design firms.
Label & Narrow Web recently detailed the new design, with more details available here.