Brand affinity for craft beverages
Consumer spending on craft beverages is linked to a close affinity with the story behind the brand. UPM Raflatac offers an extensive range of graphic canvases for brands to relate their craft roots with a natural, authentic and distinctive look.
UPM Raflatac's solutions include tactile and textured papers and foils as well as clear, white, and metallized films. These materials support unique brand stories that move products from shelves to bar tables and shopping baskets.
Vanish for cans, shrink sleeves for a 360° sales pitch
The near-invisible Vanish label film creates the ultimate no-label look for innovative, high-quality decoration. More than this, it solves the problems associated with large minimum order sizes for pre-printed drink cans and bottles. This makes Vanish the ideal solution for outstanding visual branding on craft, limited edition and seasonal beverages. Vanish is fully compatible with aluminium can recycling.´
UPM Raflatac will also be highlighting its RafShrink range of shrink sleeve films for 360° product decoration. PETG TDO, TDO PO and MDO sleeve alternatives answer a variety of needs - small order sizes, maximum productivity, superior shelf-appeal and the highest yield of pure PET from bottle recycling.
Ice and Ice Premium: enduring beauty, repeated sales
UPM Raflatac's Ice and Ice Premium wine labeling materials resist bubbling, creasing and edge-lifting in humid wine chillers. Ice Premium products additionally keep their opacity on ice. The label face, inks, varnishes and embellishments look solid and vibrant to the very last drop, stimulating repeated sales.
"At drinktec 2017, UPM Raflatac is right on trend to help designers, printers and brand owners set the trend," emphasizes Jay Betton, Segment Manager for Wine, Spirits & Craft Beverage, UPM Raflatac EMEIA. "In the competitive beverage sector, our paper and film label materials as well as shrink films introduce a look and feel that differentiates one bottled beverage from numerous others similar in size, shape, and colour. Our Vanish film now makes it possible to label aluminium cans without impacting the recycling process. And compared to pre-printed cans, Vanish allows craft brewers to produce smaller batches, limited or seasonal editions and event-specific messages. We've also delivered the added value that premium wine brands are looking for, with the enduring premiumization made possible by our beautiful Ice and Ice Premium labelstocks."