Twelve winners were selected for unique and powerful applications on March 26 at the Orlando, Florida conference. The categories cover general commercial printing, labels and packaging, signage, and innovation with software and inks. Some 200 entries from more than 75 HP PSPs and designers were submitted to the competition of works produced on HP Indigo, PageWide Web Press, and Scitex print technology.
“The creativity and incredible ideas generated by our Dscoop community are so much more than Inkspiration. They are transforming the Graphics print experience,” said Dscoop CEO Keith Wilmot.
The annual contest showcases the best work from HP customers and celebrates how PSPs are pushing the boundaries of what is possible with digital printing. Voting was held live by attendees for the first time at this year’s conference in Orlando, from March 24-27, where the organization reported a record of 1700 participants.
“Our customers are leveraging HP technology to grow their business, innovate, break boundaries and push print to the next level,” added Alon Bar- Shany, general manager, HP Indigo, HP Inc.
Labels and Packaging winners:
Flexible packaging: Graphics and Converting Solution, Mexico for Tresso Café.
These colorful, multi-SKU coffee pouches printed in high-quality for Café Tresso are an example of how this new flexible packaging provider in Mexico is enabling packaging innovation for small and medium brands in the Mexican market, using 100% digitally printed packaging on its HP Indigo 20000 Digital Press.
Labels/Shrink Sleeves: American Label, Salt Lake City, USA, for the Deviation Distillery gin label.
These engaging labels for a new product line pushed the limits of sandwich printing on the HP Indigo WS6800 Digital Press. Elaborate (CMYK) designs were printed on each side of a clear pressure sensitive substrate. HP Indigo Premium White increased optical density of the white sandwich layer.
HP Smart Stream Designer (Collage, Mosaic D4D) - QTL of Georgia, USA, for HP Collage generated wrapper packaging for the King of Pops.
The brand asked to produce unique packaging for its Halloween edition. Eight days later wrappers were the world’s first HP Collage print run, quickly selling out in all five flavors, including Witch's Brew.
Security - Nosco, USA, for the Isagenixs serialized packaging campaign.
The companies partnered to combat the growing threat of diversion in the market causing lost sales and channel erosion. Serialized 2D data matrices and variable barcodes were implemented for track and trace capabilities during the company’s latest market launch in South Korea, using the HP indigo 30000 Digital Press and HP Indigo WS6600.
Folding carton: P+E Galeria Digital Ltda, Brazil for a Johnnie Walker Commemorative Box.
The box is intended to connect new customers to the rich history. It includes a cradle, Scodix, and complex finishing.
For a look at all the Label and Packaging winners, check out the L&NW slideshow.