Greg Hrinya, Associate Editor03.13.17
Regardless of a brand’s prominence, industry experts agree that the role of labels and packaging go a long way toward conveying success. New trends in the flexible packaging space are leading the charge for many companies trying to distinguish themselves on the crowded shelves. In doing so, brands are utilizing new materials and new techniques to enhance their bottom lines.
John Howard, director of product management at Mark Andy, defines flexible packaging as a package that can change shape when filled with its contents. A flexible package’s construction often consists of paper, plastic film or metal foil. The packaging construction, which usually features printed graphics, is often seen in bags, pouches, wraparound labels, shrink or stretch sleeves, and lidding. The industry, he says, is growing at about 4% overall (7% for standup pouches).
“Most flexible packaging substrates are thermoplastic resins either cast or blown into thin substrates,” explains Howard. “Often, multiple resin types are co-extruded (cast) into a sandwich-like film with clearly distinct individual layers. Films may also be laminated after prin
John Howard, director of product management at Mark Andy, defines flexible packaging as a package that can change shape when filled with its contents. A flexible package’s construction often consists of paper, plastic film or metal foil. The packaging construction, which usually features printed graphics, is often seen in bags, pouches, wraparound labels, shrink or stretch sleeves, and lidding. The industry, he says, is growing at about 4% overall (7% for standup pouches).
“Most flexible packaging substrates are thermoplastic resins either cast or blown into thin substrates,” explains Howard. “Often, multiple resin types are co-extruded (cast) into a sandwich-like film with clearly distinct individual layers. Films may also be laminated after prin
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