Greg Hrinya, Associate Editor02.01.19
Consumers will often make assumptions about the quality of a product based on the quality of the packaging. Metallic effects utilized on a label provide that perceived quality. Whether through the inks, substrates or enhancement techniques, such as foiling, converters can deliver the luster and shine that illuminate a brand on the shelf.
Many different markets can benefit from metallic effects, especially those that want to convey luxury. From nutritional products to various consumables, a high-value product design is required to elevate a brand’s image. Historically, price prohibited everyday items from using metallic effects, rendering them useful only in high-end segments like wine and spirits, and energy drinks. Today, however, nearly every end use can benefit from these enhancements.
“The decision to apply special finishes is typically driven by the package designer and/or brand owner seeking to create a unique brand image or to simply enhance shelf appeal,” explains Timothy Cain, president of Breit Technologies. “All labeling of consumer whole goods plays a critical role in brand perception, whether bought online or off th
Many different markets can benefit from metallic effects, especially those that want to convey luxury. From nutritional products to various consumables, a high-value product design is required to elevate a brand’s image. Historically, price prohibited everyday items from using metallic effects, rendering them useful only in high-end segments like wine and spirits, and energy drinks. Today, however, nearly every end use can benefit from these enhancements.
“The decision to apply special finishes is typically driven by the package designer and/or brand owner seeking to create a unique brand image or to simply enhance shelf appeal,” explains Timothy Cain, president of Breit Technologies. “All labeling of consumer whole goods plays a critical role in brand perception, whether bought online or off th
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