In July 2016, Pazazz was approached by HP Inc. to act as a beta site for testing its new fluorescent inks in Canada. “This was a fantastic opportunity that I was enthusiastic to bring to my team,” says Shawn Werbitt, president of Pazazz’s Label Division.
Werbitt was first introduced to fluorescent pink inks at Dscoop back in May 2016 and instinctively knew it was something he wanted to offer his clients. Moreover, it is a great challenge to be the first to offer fluorescent printing in North America across all of Pazazz’s digital presses.
The label division set out to promote HP Indigo ElectroInk Fluorescent Pink with its own internal branding and marketing. To date, the response has been nothing but positive. Clients and suppliers that have seen the labels have been very impressed by the sharpness and intensity of the color.
“Pazazz’s use of the new HP Indigo ElectroInk Fluorescent Pink has been the most unique and eye catching designs I have seen to date,” says Nick Gawreluk, supplies product manager for HP Indigo North AMerica. “The company’s quick adoption of the new technology will help them generate high value applications and offer their customers an expanded variety of creative designs.”