Programming will consist of interactive demonstrations and panel discussions on relevant industry topics such as digital hybrid and low migration. The forum will be conducted in English on September 11-12 and in Polish on September 13 and provides networking opportunities with the Mark Andy staff plus key industry suppliers. The Power of Hybrid forum will also serve as a Labelexpo Americas preview, with the company expecting record attendance.
Tom Cavalco, managing director–Europe, Mark Andy, says, “There is a huge demand for digital hybrid and flexo knowledge in the industry, so as the global leader in print Mark Andy has a duty to respond to that need.”
For the first time since its March 2018 launch, Digital Series HD will be demonstrated in Europe. Technicians will showcase via live demonstrations how the machine leverages the practical convenience of digital with the proven capabilities of flexo printing to provide a profitable total production hybrid solution.
Building on the theme of hybrid, Mark Andy’s Performance Series P7, fitted with Digital Plus Screen, will also be printing at the forum. The Digital Plus Screen serves as a digital inkjet replacement for rotary screen print and can be added to any flexo machine to create a modular hybrid solution.
Digital One, built specifically for prime labels, will be running various short-run jobs throughout the event. During demonstrations, attendees will see how this affordable technology can allow converters to profit on low-volume applications. With a large install base of the machine worldwide, many printers are using the solution as a starting point for their digital label business.
As supported Mark Andy Inc. brands, Rotoflex and Presstek equipment and representatives will be on site to showcase technological advancements as well. Demonstrations of the Rotoflex VSI, HSI and Presstek 34DI digital offset press with ECO-UV will occur each day.
Attendees will have the opportunity to talk with product specialists and learn how about the technology they have seen. Live equipment presentations will accompany moderated discussions focused on low-migration printing process and digital hybrid. Attendee participation is encouraged.
“We want our customers to understand the benefits of all Mark Andy technologies – hybrid, flexo, the complete workflow – and help them make the right decision for the future of their business,” says Cavalco. “With last year’s high attendance at our Open House, we are looking forward to another successful event to show our customers our dedication to being innovative and a global printing solutions partner.”
To register for the event, click here.