Greg Hrinya, Associate Editor03.16.17
Three label converters joined Label & Narrow Web for a webinar to discuss their journey into digital hybrid printing. Sponsored by Mark Andy, Adcraft Labels, Blair Labeling, and Diversified Labeling Solutions (DLS) took time to discuss their latest digital investments with Mark Andy.
In the webinar, titled “Cracking the Digital Code: 3 Converters Share How They Leverage Hybrid Technology,” L&NW editor Steve Katz explained how digital printing is permeating the label industry. According to LPC, Inc., the digital label market is currently valued at $1.17 billion, as brands are driving this shift for shorter run sizes and faster lead times.
According to Katz, the retail packaging market has seen a SKU surge since 1975. The average number of SKUs in 2014 was 42,214 compared to 8,948 in 1975. Digital print volumes are playing a significant role in that figure, as well. In 2016, 50% of press sales were expected to be digital, and that number is projected to increase to 75% in 2
In the webinar, titled “Cracking the Digital Code: 3 Converters Share How They Leverage Hybrid Technology,” L&NW editor Steve Katz explained how digital printing is permeating the label industry. According to LPC, Inc., the digital label market is currently valued at $1.17 billion, as brands are driving this shift for shorter run sizes and faster lead times.
According to Katz, the retail packaging market has seen a SKU surge since 1975. The average number of SKUs in 2014 was 42,214 compared to 8,948 in 1975. Digital print volumes are playing a significant role in that figure, as well. In 2016, 50% of press sales were expected to be digital, and that number is projected to increase to 75% in 2
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