The StellaGUARD label can be applied to virtually any package and material. The product was developed by Covectra in anticipation of the EU's 2019 Falsified Medicines Directive requirement for tamper evident seals on all pharma and OTC primary packages. The security label is integrated with Covectra's EPCIS Certified AuthentiTrack database, which now is managing over two billion serial numbers. This enables the StellaGUARD label to be used not just for rapid authentication, but also for diversion detection and isolation, as well.
"Our new, patented StellaGUARD solution offers two layers of protection, leveraging the benefits of a barcode and connecting it with an image of a random pattern of 'stars' embedded in a label, providing instantaneous authentication and copy-detect protection," says Steve Wood, Covectra president. "Since barcodes can be easily copied, this new solution makes counterfeiting virtually impossible, which is especially critical when it comes to the pharmaceutical industry when counterfeit goods can be life threatening."
Using smartphone technology, a user can scan the 2D barcode with a mobile device, and a photographic image is taken with the phone. The app's software then identifies and validates the barcode. Upon authentication, product information and customized marketing messages can also be displayed by the brand owner.